Archive - September 2012




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Monday Morning Quarterback – 9/24/12

Posted by: Andrew Schmitt | Posted on: September 25th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group. Helping clients better communicate with their customers, employees and each other. New Look for MMQ: You should see a lot of new looks and updated designs from The Rouen Group in the coming weeks.  We are excited to announce that we now have an extremely talented art director as part of the in-house creative team at The Rouen Group.  This will allow us to better serve our clients through graphic design, brand development, website design and print and video advertising.  Through our first two years in business we have outsourced many of these services, but as demand from clients and potential clients grows we want to have the ability to control costs, budgets and quality in-house.  We will be making the formal announcement in the coming weeks, but wanted to let MMQ readers get a sneak peak. The Fans Thank You: Thanks to  @AllysonLuenebrg @JohnEloranta @troypjfor their work at the Vikings game on Sunday.  Their work with the Fan Freedom Street Team (Client) is helping ticket holders, fans and non-profits everywhere that believe we should be able to own, use, sell or donate the tickets we buy.  The Rouen Group has been proud to help recruit over 3500 fans to help this grassroots effort.  To learn more about this great project(click here)  And how about those Vikings, what a great win over the 49ers!  Check out the Ponder 23yr TD(here) Ad Watch Mitt Romney launched a new ad this week that challenged President Obama's leadership.  I think you will see this as a closing theme for the Romney campaign as they pivot from their earlier messaging, from the "are you better off than four years ago," to "Obama cannot lead".   (Watch New Ad Here) Road to the White House: By The Numbers September 24, 2012 The Real Clear Politics national tracker has Obama up by 3.7 points this week, which is virtually the same as last week. By all accounts this was not a good week for Romney, but the polling numbers continue to remain close and relatively unchanged.   For a good look at what goes into the polls and just how accurate they are(read this). Here are the latest tracking polls:
Poll Date Obama (D) Romney (R) Spread
RCP Average 9/11 - 9/22 48.3 44.6 Obama +3.7
Rasmussen Tracking 9/20 - 9/22 46 46 Tie
Gallup Tracking 9/16 - 9/22 48 46 Obama +2
The more important numbers are the electoral college numbers.  The tracking poll average has the race breaking down like this:  Obama 247Romney 191 with100 electoral votes up for grabs.   To see a state by state graphic click here: Latest Battleground Numbers:
State RCP Average RCP Status
Florida (29) Obama +1.7 Toss Up
Ohio (18) Obama +4.1 Toss Up
Iowa (6) Obama +2.3 Toss Up
North Carolina (15) Romney +1.8 Toss Up
Virginia (13) Obama +4.5 Toss Up
Colorado (9) Obama +2.1 Toss Up
Nevada (6) Obama +2.5 Toss Up
New Hampshire (4) Obama +2.3 Toss Up
Wisconsin (10) Obama +7.0 Leans Dem
Missouri (10) Romney +7.3 Leans GOP
Michigan (16) Obama +8.0 Leans Dem
Minnesota (10) Obama +8.5 Leans Dem
Arizona (11) Romney +8.4 Leans GOP
Pennsylvania (20) Obama +9.5 Leans Dem
What We Are Reading and Watching: StarTribune Releases Poll on Marriage and Voter ID Amendments. The StarTribune released its Minnesota Poll on the 2 constitutional amendments on Sunday.  As expected both amendments are relatively close and should remain so until election day.  On the marriage amendment 49% support the amendment to 47% oppose it.  The key factor on any constitutional amendment vote is that a non vote is counted as a no vote. Also, the Vote Yes campaign has yet to begin what is expected to be a major advertising campaign.   Voter ID continues to remain popular with 52% supporting Voter ID and 44%  opposing the amendment.  To see the poll results and breakdowns by regions, ages, etc... (click here) There are Several Lifetimes to go Until November: Via Bloomberg: "Rats don't usually leave a sinking ship until Leonardo DiCaprio has gone under and the Titanic has started to submerge. James Baker didn't really disappear from the doomed 1992 George H.W. Bush campaign until late October. Steve Schmidt and Nicolle Wallace didn't spill their guts about how messed up John McCain's campaign was until it was all over but the voting. So why are Romney's advisers, consultants and hangers-on spilling the beans to Politico so soon? There are several lifetimes to go until November. There will be three debates, which Romney aced during the primaries. He has more money than President Barack Obama. There is a world of looming catastrophes, some nuclear. There is an economy that won't budge and a president whose favorability ratings, unconventionally high compared with his other numbers, can only go down. Romney's campaign called Obama's several-point bounce after the convention a "sugar high." That bounce has now faded. This campaign is far from over..." (More) In Business and have a Blog, Read This: Business blogging is no easy task. Blogging for a large brand or business is even harder in terms of striking the right tone and building an audience while keeping readers engaged.  For all of those in this situation, here are 40 of the best blogs from around the world to provide some inspiration for your own corporate blog.(Read Here) 60 Minutes with Obama and Romeny: Via CBS: In separate interviews, the president and his challenger answer questions on topics of critical interest to America's voters -- including the economy and jobs, healthcare, national security and the federal budget. Steve Kroft interviews President Barack Obama, and Scott Pelley interviews Governor Mitt Romney. (Watch Here) Did the New York Times Just Get Obama Fired? Forbes Magazine's Rich Karlgaard thinks so: " A Sunday New York Times front page story — New York Times! — might have killed President Obama’s re-election hopes. The story is called “The Competitor in Chief — Obama Plays To Win, In Politics and Everything Else.” It is devastating..."(Forbes Article Here)

Monday Morning Quarterback – 9/17/12

Posted by: Andrew Schmitt | Posted on: September 18th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group,  helping clients better communicate with their customers, employees and each other. What is the new IPhone 5?: Apple rolled out it's new IPhone 5 this week.  According to my twitter feed this was a really big deal.  I found this infographic that compares the IPhone 4s and IPhone 5. It is helpful to understand what all the hype is about (click here)  And, once you know what the phone means for you, take a second and read this piece in the Wall Street Journal about what the new Iphone means for service providers: (read here) Growing: The Rouen Group is growing... Stay tuned for some announcements in the next couple weeks. Ad Watch Last week we brought you Mitt Romney's new ad airing in Wisconsin.  This week we showcase President Obama's ad airing in battle ground states that seeks to answer the question: Are you better off than you were four years ago? (Watch Here) Big Day=September 20th Looking for something to do this Thursday, Sept. 20th?   Join us at a couple of great events: The Grand Opening of the Inver Grove Heights Pawn America from 4pm-6pm.  This will be the largest Pawn America store to date, and marks a new milestone in the growth of one of Minnesota's fastest growing companies.  If you can't make it to Inver Grove Heights you can join The Rouen Group and many others at the launch party for the first Good Leadership Conference.  For detailsclick here  Also, I ask that you take the time to stop by O'Gara's for the Pennies for Peter fundraiser to help raise funds for the Franklin family.  This will be a great event, with great silent auction items.  For more details or to help please visit www.penniesforpeter.com.  Look forward to seeing many of you on this busy and exciting day. Road to the White House: By The Numbers September 10, 2012 The Real Clear Politics national tracker has Obama up by 3.8 points this week. The President continues to see a bounce from the convention, although the daily tracking polls continue to flip-flop showing just how close the election is.  What will be interesting to watch is how the crisis in the Middle East effects voters.  Will they look for stability and rally behind the President or will the crisis signal the need for a change of direction?  There is a lot to be sorted out in the home stretch of this election. Here are the latest tracking polls:
Poll Date Sample MoE Obama (D) Romney (R) Spread
RCP Average 9/4 - 9/15 -- -- 48.7 45.5 Obama +3.2
Rasmussen (Sunday) 3-Day Tracking 1500 LV 3.0 46 47 Romney +1
Gallup (Saturday) 7-Day Tracking 3050 RV 2.0 49 45 Obama +4
The more important numbers are the electoral college numbers.  The tracking poll average has the race breaking down like this:  Obama 237Romney 191 with 110 electoral votes up for grabs.  If this map holds, expect both campaigns to spend significant time in the upper Midwest (Iowa, Wisconsin). To see a state by state graphic click here: Latest Battleground Numbers:
Obama Romney RCP Average RCP Status
Virginia (13) 47.3 47.0 Obama +0.3 Toss Up
Florida (29) 47.8 46.5 Obama +1.3 Toss Up
Iowa (6) 45.0 44.8 Obama +0.2 Toss Up
Ohio (18) 48.5 44.3 Obama +4.2 Toss Up
Wisconsin (10) 48.2 46.8 Obama +1.4 Toss Up
North Carolina (15) 45.0 49.8 Romney +4.8 Toss Up
Colorado (9) 48.3 45.3 Obama +3.0 Toss Up
Nevada (6) 49.0 45.7 Obama +3.3 Toss Up
New Hampshire (4) 47.3 43.3 Obama +4.0 Toss Up
Missouri (10) 43.0 50.3 Romney +7.3 Leans GOP
Michigan (16) 48.3 42.5 Obama +5.8 Leans Dem
Pennsylvania (20) 48.7 40.3 Obama +8.4 Leans Dem
What We Are Reading and Watching: Welcome, freshmen! And now the bad news. This is a hard hitting article from the Star Tribune on the cost and value of education at the University of Minnesota.  The article was published the same week that Concordia University announced an across the board cut in tuition (read more).  The issue of cost and value in higher education will certainly be one to watch.  From the Strib article: "For many of our incoming freshmen, attending the U will be a losing proposition. Forty percent of them will not graduate within six years -- and most of these will never get a diploma. Their investment with the U will be a dead loss. Those who do graduate will face stellar opportunities, but for many the realities will never measure up to that promise. A national survey done at Rutgers found that the average salary for recent graduates who had obtained full-time employment was $27,000. One in four of them was employed in a job that did not require a college degree...(more) How about a Beer?: This is a great blog post about how many of Minnesota's fast growing and successful craft beer companies are utilizing social media tools.  If you like beer, you will like this.  And if you don't like beer you should check it out anyway, there are some great social media tools and analysis that can help any business.  (Beer Here) Is This The Arab Winter?: The Associated Press takes a look at the significant policy questions raised by the latest unrest in the Middle East.  It also provides a bit of background for those of you, like me, that feel there has not been enough coverage of this.  From the AP: "The unrest from Morocco to India is rekindling a debate that has been ever-present within the U.S. government and has raged in U.S. foreign policy circles since a Tunisian street vendor lit himself on fire and set off the Arab Spring of protests in January 2011: Is the new reality of greater freedom alongside greater instability good for the Muslim world? Is it good for American interests?"  (More) Federal Reserve Launchs New Plan But Will It Help? From the AP story:  The Fed's move to buy $40 billion a month in mortgage bonds — the heart of its plan — might do little to spur borrowing and spending because rates on mortgages and other loans are already just above record lows. The bond purchases, and the Fed's signal that more help might be needed, pointed to just how weak the U.S. economy remains three years after the recession ended. The economy is still struggling to emerge from damage caused by the 2008 financial crisis — the worst since the Great Depression...(More)

Monday Morning Quarterback – 9/10/12

Posted by: Andrew Schmitt | Posted on: September 11th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group,  helping clients better communicate with their customers, employees and each other. True Story: So I left the Vikings game yesterday with 1:00 left in the game.  Apparently I missed a few things.  I should have learned since the last Vikings game I went to was 3 years ago when Brett Favre threw a game winning touchdown to back-up wide receiver Greg Lewis as time expired.  The moral of the story: Don't leave the Vikings Game early. Here is the video of the 55 yard game tying field goal (watch) Are you Average?: Via the Wall Street Journal: The average Google user spends 1 hr, 40 min a month on the site. The average Facebook user spends 7 hours a month. (READ) "Good Reading": I had the chance to visit with super "connector" Lars Leafblad last week.  If you are not reading and follow his Pollen newsletter you should be.  Pollen is a great place to find new opportunities for careers, board openings and ways to give back to your community.  You can find Pollen (here)  or on linked IN (here) Or you can follow Lars on Twitter @larsleafblad What We Do: So I have had a few people ask me "what does The Rouen Group do?"  Here is a just a little bit of what we did last week: we helped a major technology company re-introduce themselves to legislative leaders with a facility tour, organized an event with 15 top tier candidates and caucus leaders to tour a health care facility, helped a major business coalition with a fundraiser, worked with a financial service company to help educate and engage their employees on the importance of particiapting in politics, worked to engage targeted businesses in a first of its kind conference on mulitcultural leadership and we helped a local chamber of commerce secure speakers for their upcoming legislative breakfast series. Let's meet for lunch to talk about how The Rouen Group can help your organization grow. Ad Watch The Mitt Romeny campaign released an ad targeted towards Wisconsin voters.  The battleground state is very important to the campaign, especially after Romney chose Wisconsin Congressman Paul Ryan as his Vice Presidential nominee.  (Watch Here) Road to the White House: By The Numbers September 10, 2012 The Real Clear Politics national tracker (8/16-9/1) has Obama up by 1.8 points this week.  Looking at all of the latest polls it appears the President has gotten a bump from the Democratic National Convention last week.  A week ago at this time Romeny was up in some of the tracking polls and the RCP average had the race tied.  It will be interesting to see how long this bounce will last. Here are the latest tracking polls:
Poll Date Sample MoE Obama (D) Romney (R) Spread
RCP Average 8/22 - 9/8 -- -- 47.8 46.0 Obama +1.8
Rasmussen (Sunday) 3-Day Tracking 1500 LV 3.0 49 45 Obama +4
Gallup (Sunday) 7-Day Tracking 3050 RV 2.0 49 44 Obama +5
Battleground States Numbers: The more important numbers are the electoral college numbers.  The tracking poll average has the race breaking down like this:  Obama 221Romney 191 with 126 electoral votes up for grabs.  If this map holds, expect both campaigns to spend significant time in the upper midwest (Iowa, Wisconsin). To see a state by state graphic click here: Latest Battleground Numbers: North Carolina: Romney 47.4, Obama 47.3 - Romney +1.0 Michigan: Obama 47.4, Romney 43.6 - Obama +3.8 Ohio: Obama 46.8, Romney 45.2 - Obama +1.6 Florida: Obama 47.3, Romney 46.3 - Obama +1.0 Iowa: Obama 46.5, Romney 44.0 - Obama +2.5 Colorado: Obama 47.2, Romney 44.4 - Obama +2.8 Virginia: Obama 47.3, Romney 46.7 - Obama +0.6 Wisconsin: Obama 48.2, Romney 46.8 - Obama +1.4 Nevada: Obama 49.3, Romney 44.0 - Obama +5.3 New Hampshire: Obama 48.7, Romney 43.0 - Obama +5.7 A Speaker, A Tumbler and A Band: What do they all have in common?   They are part of the 2012 Kurt Zellers Patriot Party.  Please join us for a fun evening on: Tuesday Sept. 11th 2012 at 7pm. Where:  The Lookout, 8672 Pineview Lane N, Maple Grove, MN Suggested Donation: $30 at the door RSVP via email: ZellersEventRSVP@gmail.com What We Are Reading and Watching: Some thoughts on the Convention: Thanks to Mike Franklin for sharing this article earlier in the week.  Via Peggy Noonan: "There was the relentless emphasis on Government as Community, as the thing that gives us spirit and makes us whole. But government isn't what you love if you're American, America is what you love. Government is what you have, need and hire. Its most essential duties—especially when it is bankrupt—involve defending rights and safety, not imposing views and values. We already have values. Democrats and Republicans don't see all this the same way, and that's fine—that's what national politics is, the working out of this dispute in one direction or another every few years. But the Democrats convened in Charlotte seemed more extreme on the point, more accepting of the idea of government as the center of national life, than ever, at least to me." (More) Minnesota campaigners: Talk more about these subjects: The Pioneer Press has a great editorial that lays out some important issues: "Our season of political rhetoric has begun in earnest. The State Fair's over, school's started, and Minnesotans are ready to pay serious attention to campaigns and candidates. The conversations to come -- whether they take place on front porches, in coffee shops, online or on social media or at rallies and other campaign events -- should go beyond the sound bites.What we hear from politicians this fall should include urgency to continue the drive for government reform, redesign and cost-cutting. The pressure on public budgets will persist; so must the reform-and-redesign momentum..."(Read) The 2012 Money Race: Compare the Candidates: There is a lot of talk about money in politics.  The New York Times has built an excellent resource that tracks all of the money for both parties, "Super PACs", and presidential campaigns.  So far Democrats have raised $587.7 million and spent $502.8 million.  This compares to the Repubclians that have raised $524.2 million and spent $395.1 million.  This gives the Republicans an advantage in the important cash on hand, but I do not think either side will be short of the money they need to run their campaigns.  For the complete break down visit the site HERE Romney Struggles to Gain Traction in Battlegrounds: Via Wall Street Journal: "With two months to Election Day, Republican presidential candidate Mitt Romney faces the disconcerting reality that he isn't winning most of the states he would need to beat President Barack Obama. Florida and Virginia remain neck and neck, while the Obama campaign's fortunes in Ohio, where Vice President Joe Biden spent the weekend, appear to be improving.  Mr. Obama is leading Mr. Romney by small margins in seven of the eight battleground states, all but North Carolina, according to averages of public polls compiled by RealClearPolitics. All are within the margins of error. Most of the polls don't include reactions to the Democratic convention and Friday's dismal jobs report.  This pattern is by no means set, and the Romney campaign is banking that voters' disillusion with the economy will win out in the end. In past elections, however, where candidates stand in mid-September can be a good indicator of the final result. That means Mr. Romney has little time to alter a race that for months has been essentially static. Given the soft economy, "the case for firing President Obama is really pretty obvious, but the case for hiring Mitt Romney is one that has yet to be made," said Charlie Cook, an independent political analyst who edits the Cook Political Report." (Read)

Monday Morning Quarterback – 9/3/12

Posted by: Andrew Schmitt | Posted on: September 4th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group,  helping clients better communicate with their customers, employees and each other. Happy Labor Day: So what are we celebrating? From History.com:  Observed on the first Monday in September, Labor Day pays tribute to the contributions and achievements of American workers. It was created by the labor movement in the late 19th century and became a federal holiday in 1894. Labor Day also symbolizes the end of summer for many Americans, and is celebrated with parties, parades and athletic events. For the complete history of Labor Day Read:  More Here Power of Orange: Well something else to add to the biofuel mix:  Via @UberFacts: "It takes 595 oranges to charge an iPhone.  Check out the video here: bit.ly/JES6Eq A Speaker, A Tumbler and A Band: What do they all have in common?   They are part of the 2012 Kurt Zellers Patriot Party.  Please join us for a fun evening on: Tuesday Sept. 11th 2012 at 7pm. Where:  The Lookout, 8672 Pineview Lane N, Maple Grove, MN Suggested Donation: $30 at the door RSVP via email: ZellersEventRSVP@gmail.com Leadership in a Changing Economy: The Rouen Group is excited to partner with Paul Batz and the Good Leadership Breakfast on the first "Good Leadership Conference". Over the course of this invigorating day, you’ll expand your leadership compass while experiencing the positive value of multiculturalism. You won’t just be sitting through a run-of-the-mill conference — you’ll be actively working on your leadership. This unique experience contains an opening theatrical performance, practical hands-on sessions and ample opportunities to share your challenges and ideas with other forward-thinking leaders.  To join companies like Cargill, US Bank and others please contact Noah Rouen at noah@rouengroup.com or http://www.goodleadershipconference.com/ Road to the White House: By The Numbers September 3, 2012 The Real Clear Politics national tracker (8/16-9/1) has Obama up by 0.1 points this week.  This shows the race tightening even more, especially the daily tracking polls that begin to show a bump for Romney from the GOP convention last week. The more important numbers are the electoral college numbers.  The tracking poll average has the race breaking down like this:  Obama 221Romney 191 with 126 electoral votes up for grabs.  If this map holds, expect both campaigns to spend significant time in the upper midwest (Iowa, Wisconsin). To see a state by state graphic click here Here are the latest tracking polls:
Poll Date Sample MoE Obama (D) Romney (R) Spread
RCP Average 8/16 - 9/1 -- -- 46.4 46.4 Obama +0.1
Rasmussen Tracking 3 day tracking 1500 LV 3.0 44 48 Romney +4.0
Gallup Tracking 7 day tracking 3050 RV 2.0 47 46 Obama +1.0
Battleground States Numbers (new poll numbers this week in bold): There were no real substantial battle ground polls this week.  Here are the latest numbers: North Carolina: Romney 47.4, Obama 47.3 - Romney +1.0 Michigan: Obama 47.4, Romney 43.6 - Obama +3.8 Ohio: Obama 46.8, Romney 45.2 - Obama +1.6 Florida: Obama 47.3, Romney 46.3 - Obama +1.0 Iowa: Obama 46.5, Romney 44.0 - Obama +2.5 Colorado: Obama 47.2, Romney 44.4 - Obama +2.8 Virginia: Obama 47.3, Romney 46.7 - Obama +0.6 Wisconsin: Obama 48.2, Romney 46.8 - Obama +1.4 Nevada: Obama 49.3, Romney 44.0 - Obama +5.3 New Hampshire: Obama 48.7, Romney 43.0 - Obama +5.7 What We Are Reading and Watching: Yes the Rich Are Different: That is the title of a a new nationwide Pew Research Center survey which finds that many Americans believe the rich are different than other people. They are viewed as more intelligent and more hardworking but also greedier and less honest.  To read the entire study CLICK HERE GOP Derails Public Sector Union Pay Increase: On this labor day, the labor debate between the Minnesota's public sector unions and the legisature heats up.  The Governor agreed to a new contract that included automatic pay increases and had the state paying 100% of health care premiums (union members would have to pay some for family coverage).  Citing a lack of reforms the legislature rejected the contract.  Read more HERE Miami Herald: Beyond Hope and Change, President Obama Needs a New Message: This is an important column not only for what it says but who said it.  If you have been watching Presidential politics you know how important Florida is to winning the White House.  This piece, published in one of Florida's largest newspapers is certain to be a talker in the battleground state and beyond.  From the Miami Herald: "With the nation gripped by joblessness and the fear that this economic decline is permanent, Mr. Obama and his party need to find a new message to convince voters that he deserves four more years. This is a far more daunting task than they faced in 2008, when the economy was entering a steep dive and U.S. combat troops were fully engaged in two wars that were sapping the nation’s strength and morale.  At that time, the collapse convinced voters that a young newcomer to national politics could steer the nation back to prosperity. Today, the young, fresh-faced senator who vowed to deliver on a range of promises has become a battle-scarred incumbent, his inspiring theme of 2008 replaced by political rhetoric attacking Mr. Romney and his advocates in Congress. Even former supporters are disappointed with the president’s performance."  READ THE ENTIRE ARTICLE HERE
Read more here: http://www.miamiherald.com/2012/09/02/2979106/beyond-hope-and-change.html#storylink=cpy
Clint Eastwood Makes the Convention Interesting: The Clint Eastwood apprearece caused the pundits to critize him, (probably because they didn't have the script in advance and had to actually listen before commenting). On the contrary after watching it was actually funny and interesting because it wasn't scripted and it was different.  Sure, it wasn't perfect, but it played well with the audience in the arena.  Perhaps if both parties had more of these moments and less scripted moments the audiences would be growing not shrinking.  To watch the video CLICK HERE

Monday Morning Quarterback – 8/27/12

Posted by: Andrew Schmitt | Posted on: September 4th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group,  helping clients better communicate with their customers, employees and each other. Man in the Mirror: This might get me in trouble but it was too good not to share. Via @UberFacts: "The average woman spends about 2 years of her lifetime looking at herself in a mirror. Men spend about 6 months."  Since I can't get the song out of my head now, here is a link to Michael Jackson's Man in the Mirror: Watch Everyone Needs a Good Leader, So Become One The Rouen Group is excited to partner with Paul Batz and the Good Leadership Breakfast on the first "Good Leadership Conference". Over the course of this invigorating day, you’ll expand your leadership compass while experiencing the positive value of multiculturalism. You won’t just be sitting through a run-of-the-mill conference — you’ll be actively working on your leadership. This unique experience contains an opening theatrical performance, practical hands-on sessions and ample opportunities to share your challenges and ideas with other forward-thinking leaders.  To join companies like Cargill, US Bank and others please contact Noah Rouen at noah@rouengroup.com or http://www.goodleadershipconference.com/ Road to the White House: By The Numbers August 26, 2012 The Real Clear Politics national tracker (8/13-8/25) has Obama up by 1.4 points this week.  Again this shows a slight uptick for Romney, who was down 3.4% last week.  What we will watch is the bump Romney and Republicans hope for out of the Republican Convention this week. The more important numbers are the electoral college numbers.  The tracking poll average has the race breaking down like this:  Obama 221Romney 181 with 136 electoral votes up for grabs.    Interesting to note the undecided votes continue to move up, showing how close this race will be. To see a state by state graphic click here Here are the latest tracking polls:
Poll Date Sample MoE Obama (D) Romney (R) Spread
RCP Average 8/5 - 8/15 -- -- 46.9 45.5 Obama +1.4
Rasmussen Tracking 8/23 - 8/25 1500 LV 3.0 47 45 Obama +2.0
Gallup Tracking 7/28 - 8/11 3050 RV 2.0 46 46 Tie
Battleground States Numbers (new poll numbers this week in bold): Of note Romney continues to trend in the right direction in many of the state polls: North Carolina: Romney 47.4, Obama 47.3- Romney +1.0 (Romney UP) Michigan: Obama 47.4, Romney 43.6 - Obama +3.8 (Romney UP) Within the Yost margin of Error. Ohio: Obama 46.8, Romney 45.2 - Obama +1.6 (Romney UP) Latest poll has the race a tie. Florida: Obama 47.3, Romney 46.3 - Obama +1.0 Iowa: Obama 46.5, Romney 44.0 - Obama +2.5 Colorado: Obama 47.2, Romney 44.4 - Obama +2.8 Virginia: Obama 47.3, Romney 46.7 - Obama +0.6 (Romney UP) Wisconsin: Obama 48.2, Romney 46.8 - Obama +1.4 (Romney UP) Nevada: tackles.3, Romney 44.0 - Obama +5.3 New Hampshire: Obama 48.7, Romney 43.0 - Obama 5.7 Ad Watch: My Akin Heart That headline was just too easy.  Republican's least favorite US Senate candidate made a quick apology ad for his comments about "legitimate rape."  This ad would not even be a good SNL parody.  Here is a simple rule of political ads. If you have to start a TV ad with the word "rape" your campaign is doomed.   The ad is worth a watch just for the case study.  Check it out here Ok, well if you have to start an ad with "I am not a Witch" you are also in serious trouble.  Here is the Christine O'Donnell ad from 2012 (WATCH) Want to watch some other great political apology ads?  Check out this collection including Jerry Springer for Governor ad, which may have launched his post political career (WATCH) What We Are Reading and Watching: Romney’s ‘Big 10’ strategy: MMQ favorite George Will takes a look at the Presidential race in classic Will fashion.  Here is a link to dictionary.com for those that need it for the article: "Conventions are the seventh-inning stretch of presidential politics, a pause to consider the interminable prelude and the coming climax... One peculiarity of this political season’s first seven innings was the selection of a fundamentally non-ideological presidential candidate by a Republican Party that, under the beneficent influence of the tea party, has never been more ideological or more ideologically homogenous. The Ryan selection ameliorates this incongruity...(MORE) Farewell to Neil Armstrong a True American Hero: In honor of Neil Armstrong here is link to how the Associated Press Covered the Moon Landing: "SPACE CENTER, Houston (AP) - Man landed and walked on the moon Sunday, July 20,  1969. Two Americans, Neil A. Armstrong and Edwin E. Aldrin Jr., 240,000 miles from their home on the planet Earth, settled to a dusty landing on the moon's alien soil at 4:18 p.m. (EDT) and some six hours later Armstrong made the first footprint on that stranger globe. In a bulky suit that gave him the life-sustaining environment of his planet, Armstrong climbed laboriously down the nine steps on a ladder at the side of his spaceship. Aldrin, his companion on this trek of history, waited inside the ship Eagle to watch Armstrong's progress before venturing down himself. They had been impatient to be out - to complete man's ancient dream. They asked and received permission to make their walk early ...(MORE) Don't Tell Me We Don't Have Any Money: Minneapolis to Spend $600k on New "Decorative" Street Lights: Via KSTP.com "The existing street lights work fine, but the city is still moving forward with the fancier street lights, and they are assessing 100 property owners on those eight blocks a total of $600,000 in new taxes to get it done. Many of the property owners don't want the decorative street lights and would prefer keeping the existing ones... One property owner, who did not want to be identified, told us she owns four properties on Penn Avenue and her total tax assessment is $49,000 for the fancy lights. Another homeowner told us his would be $7,500, and Steve Binenstock, who owns a duplex, is getting hit for $5,700. Mark Settergren, owner of Settergren Hardware will have to pay an additional $15,000 for the fancy lights.  (More with Video)

Monday Morning Quarterback – 8/20/12

Posted by: Andrew Schmitt | Posted on: September 4th, 2012 | 0 Comments

Rouen Group's Monday Morning Quarterback

Brought to you by The Rouen Group, helping clients better communicate with their customers, employees and each other. Are you ready for some Football (at least 12 full minutes)?: Via @UberFacts: "Super Bowl XLVI had an actual playing time that lasted a little more than 12 minutes.." Of course who would want the game to get in the middle of all of that air time for commercials. Here is one of my favorite Superbowl ad campaigns of all time: Terry Tate Office Linebacker "You Kill the Joe you make some more." And since were on the subject of football, here are a couple great fantasy football sites for upcoming drafts: http://www.fantasyvictory.com/ and http://www.fftoolbox.com/ . Good look to all those drafting this week. Mr. Speaker....Mr. Speaker The Rouen Group was proud to help launch www.kurtzellers.com late last week. If you want the latest on Speaker Zellers from the campaign trail, updates on key races and more please visit the new site. We would appreciate your feedback. Everyone Needs a Good Leader, So Become One The Rouen Group is excited to partner with Paul Batz and the Good Leadership Breakfast on the first "Good Leadership Conference". Over the course of this invigorating day, you’ll expand your leadership compass while experiencing the positive value of multiculturalism. You won’t just be sitting through a run-of-the-mill conference — you’ll be actively working on your leadership. This unique experience contains an opening theatrical performance, practical hands-on sessions and ample opportunities to share your challenges and ideas with other forward-thinking leaders. For more information or to sponsor this event contact Noah Rouen at noah@rouengroup.com or http://www.goodleadershipconference.com/ Pawn America is Right for You! Congratulations to Brad Rixmann and the team at Pawn America for launching their new website. Want to learn more about how pawning actually works, or more about the great stuff you can get a Pawn America stores check out their new site at www.pawnamerica.com (Pawn America is a Client of the Rouen Group) Road to the White House: By The Numbers August 19, 2012 The Real Clear Politics national tracker (8/5-8/15) has Obama up by 3.4 points this week. This shows a small bump for Romney from his announcement of Paul Ryan as his VP pick. We also saw a flip this weekend in the tracking polls. President Obama was ahead this week in the Rasmussen and behind in the Gallup. This reflects just how close and dynamic this election is and will continue to be. The more important numbers are the electoral college numbers. Here is a breakdown including the latest battle ground polls. Obama 237, Romney 191 with 110 electoral votes up for grabs. To see a state by state graphic click here Here are the latest tracking polls: Poll Date Sample MoE Obama (D) Romney (R) Spread RCP Average 8/5 - 8/15 -- -- 47.8 44.4 Obama +3.4 Rasmussen Tracking 8/16 - 8/18 1500 LV 3.0 45 43 Obama +2.0 Gallup Tracking 7/28 - 8/11 3050 RV 2.0 45 47 Romney +2.0 Battleground States Numbers (new poll numbers this week in bold): We are back with the battleground breakdown this week: North Carolina: Romney 48.3, Obama 47.3- Romney +1.0 (Romney UP) Michigan: Obama 49.5, Romney 41.8 - Obama +7.7 (Obama UP) Ohio: Obama 46.8, Romney 45.0 - Obama +1.8 (Romney UP) Florida: Obama 47.3, Romney 46.3 - Obama +1.0 (Romney UP) Iowa: Obama 46.5, Romney 44.0 - Obama +2.5 Colorado: Obama 47.2, Romney 44.4 - Obama +2.8 Virginia: Obama 47.3, Romney 46.3 - Obama +1.0 (Romney UP) Wisconsin: Obama 49.3, Romney 45.8 - Obama +3.5 (Romney UP) Nevada: tackles.3, Romney 44.0 - Obama +5.3 New Hampshire: Obama 48.7, Romney 43.0 - Obama 5.7 Ad Watch: Tracking All The Ads I love to watch, write and make political ads, which is why this is one of my favorite sections each week. I wanted to share a great resource for those that share my passion. USA Today has a great ad tracker that looks at the latest ads in the presidential, US Senate and Congressional ads. They include ads directly from the campaigns as well as third-party groups as well as transcripts and analysis. Check it out here! More Superbowl Homeboy The Terry Tate reference got me thinking of all of the great Superbowl ads. Here is a list of the top 25 Superbowl commercials of all time (Watch) K.I.S.S. Here is another classic ad. This was an extremely effective negative ad. I hope to see a similar ad run against Dayton in 2014 (WATCH) It's Morning Again! From time to time in this section we want to look at some classic political ads. This ad from Regan/Bush 84 is still one of the greatest I have seen: WATCH What We are Reading and Watching: No, This Isn't the Nastiest Campaign Ever: Of course the negative ads and lines of attack generate a lot of buzz and thus media coverage, but a look at this campaign compared to some of even the most recent, puts it into perspective. In fact, given the Paul Ryan pick look for a much more substantive campaign on important issues this campaign. This piece from buzzfeed.com is a good read: "The charges exchanged in this election are nastier than any in history!!!" While quantifying this kind of subjective measure is a difficult task, a look at the severest charges of the last three presidential campaigns is instructive: In 2012, a candidate’s ally alleges that business decisions made by the opponent caused a Missouri man to lose his health care, which ultimately led to his wife’s death. In 2008, a VP candidate alleges that her opponent has been “palling around with terrorists.” In 2004, a candidate for VP suggests that a vote for the other ticket could result in a terrorist attack. (READ MORE) Partisan Polarization now Presents a Potentially Insurmountable Barrier to Governing for Whomever Wins the White House: The Washington Post has an in-depth piece looking at a recent new Kaiser Family Foundation study in partisanship, polarization and politics. A must read: "American politics has long been defined as red vs. blue, and everything about the 2012 election speaks to the chasm that separates the two parties. But a major new study highlights how those divisions are only a part of the dynamic shaping the political landscape. The study, conducted by The Washington Post and the Kaiser Family Foundation, underscores that the gulf between Republicans and Democrats has never been wider. Partisan polarization now presents a potentially insurmountable barrier to governing for whoever wins the White House in November." (MORE)
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